The Burl & Bowl identity

The brand world is the evening workshop: deep walnut under lamplight, shaving-cream paper tags, brass and patina metal. Everything needed to represent Burl & Bowl consistently lives on this page — care cards, tags, packaging, social. When in doubt: warm, quiet, wood-first.

Logo

Burl and Bowl wordmark — the second O is a turned bowl
Primary wordmark
Transparent PNG. The bowl replaces the second O — never rebuild it in type.
Download logo.png
Wordmark on dark walnut background
On walnut
On dark grounds the mark is lifted toward maple (brightness + warm sepia filter) so it reads as inlay, not print.
The standalone bowl mark
Bowl mark
The bowl from the wordmark, on its own: avatar, stamp, and the brand burned into the underside of each piece.
Download bowl-mark.png

Rules: clear space around the mark equal to the bowl's height · never stretch, recolor, or add effects · minimum height 24px on screen · on photography, always over the lamplight veil.

Color — the evening workshop

Walnut ground#1C120C · the page itself
Oiled surface#3A2517 · raised panels
Heartwood#8A5A33 · primary actions
Brass#C89B52 · ferrules & highlights
Patina#7FA08C · links on walnut
Maple#E8D7B8 · text on walnut
Shaving paper#F2E7CF · tag panels
Ink#2A1A10 · text on paper

Ratio guide: the page is walnut; paper appears as tag panels the way a card hangs on a finished piece. Brass is jewelry: buttons, highlights, the maker's mark. Grain texture rides on every large surface at low opacity.

Typography

Sorts Mill Goudy — display & prices
A revival from the Arts & Crafts era, the movement that made handmade furniture a philosophy. Regular and italic; the italic carries the emphasized word in every headline. Fallback: Georgia, serif.
Alegreya Sans — body & interface
A humanist sans with calligraphic bones: warm at text sizes, sturdy in buttons and forms. Weights 400–700. Fallback: system-ui, sans-serif.

Motion — the lathe

All motion comes from the shop: the maker's mark turns like stock on the lathe; end-grain ring art rotates a few degrees when a piece is handled; primary buttons catch lamplight along a bevel and curl a shaving off the corner; secondary buttons take a plane pass of fresh maple. Nothing bounces, nothing glows. Reduced-motion preferences switch it all off.

Hover a carve button Hover a plane button

Voice

Warm, not precious. Plain words about real wood. "Hand wash, never the dishwasher," not "artisanal care rituals."
The wood leads. Credit the tree. Describe figure, grain, and origin before technique.
One of one. Every piece is numbered and has a record. Say so; provenance is the brand.